In a recent internal meeting at LifeWay, Vice President Eric Geiger shared the SKS process for evaluating people, systems, or companies. The process itself is rather simple, yet extremely effective. SKS stands for the three questions:
- What should we stop doing?
- What should we keep doing?
- What should we start doing?
When used in performance evaluations, it’s helpful in identifying pivot points for employees. When used in systems, companies, or churches, it allows you to find areas where you’ve lost focus or drifted from your mission.
Churches could use this feedback process in a variety of ways. Since my posts here at ThomRainer.com focus on church communications, let’s look at how it applies in that specific arena.
- What should we stop doing with our communications? Use this question to identify areas that are time wasters or resource hogs. Are there processes that could be automated using technology? Are you using outdated modes of marketing or publicity without any results? If you have social media profiles or websites that are not updated or defunct, then eliminate them.
- What should we keep doing with our communications? Use this question to identify what is core to your church communications. This question helps you learn what works and allows you to find your sweet spot for marketing or publicity as well as informing your members. If you have a certain event that does well and people were well informed and enthusiastic about it, identify what led to that and implement the same process with other events.
Blogging is love and war.
From my 10+ years of writing daily, I can tell you there will be moments when you’re chock-full of motivation. Ideas leap off your mind and straight onto the page. You get inspired by the thought of creating content that will generate massive buzz.
And there are other moments when the excitement is reduced to a glimmer. You jump from half-baked idea to half-baked idea, taking up hours of your time, before getting to that last sentence. You teeter on the verge of giving up.
It happens to all of us.
Even the best writers have the same wishy-washy relationship with blogging.
And do you know what? We have no choice but to pull through.
Blog posts are still the #1 asset for engaging with your audience and generating warm leads for your business.
In fact, marketers who use blogs generate 67% more leads than those who don’t. Not only that, blog posts cost 62% less per lead than outbound marketing.
As encouraging as these numbers are, lead generation is still the top challenge for businesses.
So what’s the one tool that can allow you to pack more power into each blog post so that generating leads isn’t like climbing a mountain?
A persuasive blog post not only gets the conversation started, but it creates an appetite for your ideas and products, without you coming across like a sleazy salesman.
For my 14-year-old son, the word needle used to evoke feelings of pain. But last Saturday, he woke up with a strained neck that no amount of massaging or ibuprofen could improve. His grandparents convinced him to see an acupuncturist, and only out of sheer desperation—because he had a piano performance later that evening—did he agree. Two hours after the appointment, he walked out of Dr. Qi’s office praising the power of acupuncture, his image of needles forever transformed from instruments of pain to those of healing. Just as acupuncture is all about unblocking and rebalancing energy flow in our bodies, my Korean in-laws’ perspective removed the mental barriers of my third-generation, American-born son.
Similarly, we in the church don’t always pursue that which could truly be healing and transformational because we don’t know what is standing in our way. When it comes to women’s discipleship, we tend to default to the old ways of training and teaching women in the church. But a growing number of women—particularly those of color—see barriers and imbalances in our discipleship, especially regarding issues of race, culture, and reconciliation.
“We cannot wholeheartedly or effectively make disciples of all nations and fulfill the Great Commission if we have limited scope and poor vision,” writes Natasha Sistrunk Robinson in Mentor for Life. “Seeing people as God sees them means we acknowledge our differences and embrace the diversity within the body of Christ.”
If you looked at Alie Bui’s daily schedule, you’d think she has more hours in the day than the rest of us. Alie is both a center of calm and a bundle of energy. Outside of her formidable duties at Evernote, she’s a jeweler. A metalsmith. A craftswoman who dabbles in everything from resin casting to soap-making to creating natural fabric dyes. A bartender. A floral arranger. A baker. A fitness instructor. A nationally-qualified bodybuilder. And with her brothers, she supports her family. She’s also a marketing project manager at Evernote. And of course, at the heart of this whirlwind of activity is Evernote.
“I’m really a low-tech person,” Alie observes. “I have a phone and a laptop. I don’t have other electronics.” She shows her iPhone and flips through only two pages of apps. “Half of these I don’t even use,” she said, with a touch of consternation in her voice. “I use Facebook, Instagram, Yelp, Spotify, Evernote, and Slack. That’s it.”
It is perhaps the fact that she’s a tech minimalist, even in the Silicon Valley environment that thrives on it, that gives her the time she uses to pursue her many avocations and jobs.
“I have to think about how I allocate my time,” she says, putting away her phone and never taking it out again throughout the interview. “I don’t multi-task. I manage time by focusing only on what’s in front of me. When I go to they gym, I have my set routine, and I use a note I’ve drawn up with my exercises for each day. I go through the note, and I’m in and out of the gym.”