Science plays a key role in marketing, especially the science of psychology.
We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…
The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness.
Let’s get started!
6 Types of Social Proof
Before we go through the strategies, let’s go through what social proof is and the science behind it. Here’s how social proof is being described on Wikipedia:
Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
According to Robert Cialdini, who studied the principle of social proof in-depth in his book, Influence: The Psychology of Persuasion, “we view a behavior as more correct in a given situation to the degree that we see others performing it”. So often in situations where we are uncertain about what to do, we would assume that the people around us (experts, celebrities, friends, etc.) have more knowledge about what’s going on and what should be done.
Often, churches tend to get wrapped up in the day-to-day grind and don’t take a close look at the fact and figures about giving. It’s important to take time out to consider giving statistics in order to look closely at your giving numbers and see how your organization can improve.
In the first-of-its-kind analysis, the Tithe.ly Church Giving Data shown below leverage Tithe.ly’s vast amount of church giving data from nearly 2,000 churches and multiple millions of dollars in total fundraising from the past 24 months. Their heart and belief is that this data and analysis will help inform giving strategies across the faith-based sector for years to come.
Below is an extremely valuable infographic with ten important giving facts to ponder:
#1 – The summer slump is a myth.
#2 – Giving data isn’t reserved for payday or end of the month.
#3 – Sunday isn’t the only day of the week people like to give.
#4 – People give at all times of the day and night.
#5 – Mobile giving is the clear leaders, but people like options.
#6 – People are not afraid to giving big on their mobile phones.
#7 – Promoting recurring giving leads to great results.
#8 – Consistent givers show amazing generosity.
#9 – Card-based giving is the most preferred method for most.
#10 – VISA leads the way but support for all brands is important.
“For by the grace given to me, I tell everyone among you not to think of himself more highly than he should think” (Rom. 12:3).
Romans 12 is a hinge chapter in Paul’s letter. In the first 11 chapters, he has taken his audience through the depths of despair because of the universal nature of sin, through the incredible good news of having peace with God through Christ, and then into the depths of what it means to be more than a conqueror through Him who loves us. So when Paul comes to chapter 12, he turns the page into the more practical portion of his letter.
While the first 11 chapters are full of indicative truth about the world, the God who rules over it all, and the gospel by which we and all creation can be made right, chapter 12 begins with imperatives. In other words, chapter 12 begins the mighty “therefore” of the gospel reality. So Paul is going to tell his audience how to rightly respond, in light of these great mercies of God, and his first point of action involves the way we see each other and our spiritual gifts in the church. To that end, he says that we should “not think of himself more highly than he should think.” Other versions translate Paul’s admonishment to be that we should have a “sober estimation” of ourselves.
What does that mean?
Maybe most simply, it means we think neither too highly nor too lowly of ourselves.
This, of course, makes sense in the context of spiritual gifts, which is what Paul’s point is in the passage. So we think soberly about ourselves when we realize that our contribution to the church is important. No one can rightly think they have nothing to bring to the table in the church. In fact, to do so is to dishonor and disregard the work of the Holy Spirit in our lives.
I am on the “other side” so-to-speak of church revitalization. Our church has not only stabilized, we’ve been blessed with healthy growth again. The first few years were hard. I’ve told people, with over 35 years in leadership, these were some of the hardest years of my career.
Now, I have the opportunity to speak to dozens of pastors attempting revitalization every year. Some are successful. Some aren’t.
From my personal experience and walking with others, I have learned there may be a few secrets to lasting through the hard days of revitilization.
Here are 7 secrets to staying sane in church revitilization:
Dogmatically protect my time.
Established churches will eat your calendar quickly if you’re not intentional about it. I needed to focus my energies in the right places. There will always be interruptions, but I have to have sufficient time to plan, meditate on the Scriptures, and prepare for Sunday. Also I knew I needed to be strategically investing in our staff and key leaders of the church.
Someone else controls my calendar.
This helps protect the first one. Someone else has an easier time saying no. And, no is said a lot. In order to be strategic, frankly it can be several weeks sometimes before you could get on my calendar. This was simply a reality of being in a large church and trying to be strategic with my time. Thankfully, we have lots of pastors who can assist people in their moments of need, and again, they’re always interruptions even in my own schedule. I realize many pastors don’t have other pastors to rely on, but many of the requests I received could even be handled by a volunteer.