There’s some fascinating articles in this week’s church leader insights.
Check them out!
In the Gospel according to St. Mark, Jesus appears to jump quickly from activity to activity. Did Jesus have a form of attention deficit disorder (ADD)? Could your congregation benefit from similar characteristics?
According to the American Psychiatric Association, attention-deficit/hyperactivity disorder (ADHD), a more current diagnosis which encompasses the older ADD term, is one of the most common mental disorders affecting children. Symptoms include inattention, hyperactivity and impulsivity. The number of children diagnosed with the disorder has been increasing over the last 20 years. In 2012, the Wall Street Journal reported that the rate of incidence in this age group has gone up between three and five percent per year in many studies. However, ADHD is also being identified across the span of life.
Not diagnosed until recent times
When the Rev. Dr. Harold T. Lewis was rector of the Calvary Episcopal Church in Pittsburgh, he shared with his congregation that the only reason he had not been diagnosed with ADD was that the disorder had not been identified during his youth. Although the term “mental restlessness” was referenced in the early twentieth century, the term ADHD was not used until 1987.
This spectrum is illustrated by a T-shirt slogan which reads: “Someone said I have ADD. I don’t! Look! A chicken!”
Jesus and ADD?
I facetiously asked my congregation: “Did Jesus have ADD?” The responses were immediate and defensive, questioning how I could seriously imply that Jesus was inattentive, impulsive or a distraction to others.
It is hard to argue that the adoption of mobile devices hasn’t exploded with popularity. Most searches are being performed on mobile devices, with more searches expected to continue on mobile.
Mobile is not only important for organic performance but for conversions from all types of traffic including email and paid channels.1 It is important to understand your mobile traffic to focus on the channels that convert the most on those devices. For some websites, mobile devices might bring in the majority of your traffic but the conversions might not be as high as desktop searches, because of less focus on the mobile experience.
Today, most websites are built with a responsive design to help make it mobile friendly, but that doesn’t mean marketers should stop there.1 Instead, marketers should optimize the entire mobile experience to enhance conversions and overall performance. To help you out, we built a list of actionable tips to make sure your site is mobile friendly from three categories: SEO for mobile devices, mobile content, and mobile conversions.
Mobile SEO Tactics
#1 – Choosing the right mobile website setup
When choosing your website setup, make sure you understand what mobile design you want. There are three main types of mobile sites including:
- Responsive design
- Dynamic site
- Mobile only site (m.example.com)1
Google recommends using a responsive design for your website to help make sure it is mobile friendly, but any option works when done correctly.
What is an Instagram takeover?
An Instagram takeover is the process of taking over someone else’s Instagram account temporarily and sharing content with their audience. Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content.
Takeovers started with brands allowing other Instagrammers to post photos to their feeds for a short period of time and have continued to evolved alongside Instagram’s feature set. Video, Stories and live video updates have all added new, and exciting, dimensions to Instagram takeovers.
Why do takeovers work so well?
According to Gary Vaynerchuk, a well-known entrepreneur and social media marketer:
These takeovers are not only fun, but are also a great example of a 50/50 value exchange—a partnership that’s mutually and equally beneficial.
With a takeover, the host gets someone who can bring value to their followers while the guest gets to reach a new audience with their content. It most cases, it’s a win-win situation.
Here’s our guide on how to organize a takeover…
I’m fascinated by the advice that older saints give near the end of their lives, particularly when the advice isn’t what you’d expect.
I came across two pieces of advice this week from J.I. Packer and John Stott. Both seem to go together. Both are helpful reminders for me, and I’m hoping you find them helpful too.
J.I. Packer’s Advice
J.I. Packer is now 91. He’s a British-born theologian living in Vancouver. He’s author of many books including the classic Knowing God, and is surely one of the most influential evangelicals in North America.
In their book The Way of the Dragon or The Way of the Lamb, authors Jamin Goggin and Kyle Strobel recount traveling to Vancouver to meet with Packer. Packer gave this advice during their conversation:
You should have a fifty-year plan— a vision for growth over a long period of time as you embrace your weakness.
This isn’t the advice I would have expected. Three things stand out to me:
- Packer argues for intentionality. Learning the ways of Jesus won’t happen by accident. It takes deliberate planning.
- Packer also argues for the long view. We tend to be in a rush, but God isn’t in as much of a rush as we are. Learning to walk in God’s ways can take a lifetime.
- Packer also focuses on weakness. We tend to like strengths; God tends to use our weaknesses. When we embrace our weaknesses, we’re really embracing dependence on God.
Packer reminds us not to coast. No matter how old we are, we can plan to use the remaining years and decades to intentionally grow in God’s ways as we embrace our weakness.