I have conducted over 100 on-site consults with churches across 4 different nations in the last 6 years and I am consistently surprised by what I find in churches.
One of my surprises has been what churches measure and more importantly what churches don’t measure.
I’ve found 5 vital metrics that smart churches measure.
Smart churches utilise these 5 key metrics to improve the health of their church yet avoid being driven by them.
Once you begin to measure these elements you can also begin to manage them and thus improve the health of your church.
5 Simple Things Unhealthy Churches Never Measure
1. Baptisms as a ratio of attendance
Baptisms are a concrete number that helps ascertain the health of a church.
How many baptisms are considered healthy?
Church consultant Tony Morgan considers that a healthy range is 7% – 9% of your church’s average Sunday attendance.
For instance, if your average attendance is 200 then 14 – 18 people being baptised is an indicator of health.
If you have a healthy number of people being baptised, then it indicates that evangelism and discipleship is happening in that church.
In one consult with a small church, I discovered that no one had been baptised in the previous year. When I asked their leadership team to list the potential candidates they tallied up over 15 people.
What was going wrong? They had lost focus on making disciples and neglected to baptise anyone.
Healthy churches measure baptisms at least 3 times a year because baptism is a key indicator in the discipleship journey and must be considered a primary number in assessing the health of a church.