Leading creatives can be difficult. In fact, I love having creatives on the teams I lead, but, honestly, they can make leading much messier.
In case you’re wondering, here’s the top Google definition of a creative:relating to or involving the imagination or original ideas, especially in the production of an artistic work.
Creatives’ minds are always wandering. It makes leading a team meeting harder. They get bored easily. They are never completely satisfied with their work – and often with the work of others.
And, before you creatives get too defensive – just so you know…
I’m a creative.
I’m not an artsy creative. I don’t paint, do music, etc. And this always confused me and kept me from considering myself one.
But, I’m a dreamer. I have a vivid imagination.
I’ve never met a day I didn’t have a new idea. My mind wanders quickly — randomly — often.
Wait, what were we talking about?
Oh, yea, creatives.