John Finkelde: You’ve seen visitors and growth in your church through Google AdWords. How did you get into Google AdWords and how do you use them?
Barry Farmilo: I’ve got a bit of a technical background so that helped me a bit. I got into Google AdWords in 2010 and discovered it’s an art to be developed.
John Finkelde: What benefits have you gained from Google AdWords?
Barry Farmilo: We certainly have seen an increase of visitors coming into the church. When we ask them how they found the church they’ll say they searched for the church.
Most of time they are not aware whether they clicked on an organic search result or whether they clicked on our ad.
We can certainly tell which months we pushed AdWords because we see our visitor flow into the church increased.
John Finkelde: So you’ve seen a correlation between your use of Google AdWords and the visitor flow into the church?
Barry Farmilo: Definitely.
I’ve found that it is probably the most effective online advertising media you can use.
Personally, I find it more effective than Facebook advertising. It just seems to draw the right people out of searching.