Last year I was a ‘mystery shopper’ in a church in our city. It felt quite daunting. A feeling which many church visitors feel.
Only one person knew me in the crowd of 500+ people and that was the pastor. However, he wasn’t even aware that I was in the church until well after the service.
I was a complete stranger to everyone else.
As I drove home I reflected on my experience.
I realised that the church didn’t have my contact details so they had zero impact on my decision about a second visit. I think this is the number one reason why people never return for a second visit.
I was in the driver’s seat.
While that was great for me it’s terrible for any leader wanting to grow a healthy church.
I want your visitors returning for a second, third and fourth visits so I’ve compiled this list of 11 reasons why people don’t come back. This will help you get more return visitors.
11 reasons why church visitors don’t return.
Ignore these reasons at your peril.