“People say ‘no’ to what confuses them” Nelson Searcy
Interesting post by Sam Roberts on the numbness of frequency.
He says that when we are exposed to the same stimulus on a regular basis we become immune to it.
Follow the same routine & your message will get lost.
It’s a reminder to us communicators to mix it up, break our habits, change it around.
And thus grab attention.
Do something significantly different in your next message.
My guest blogger today is Cherry Schroeder who told me she’d had enough AFL & wanted some focus on … shoes! So here she is …
One for those of us who aren’t into footy!
A yahoo search on shoes yielded 1,660,000,000 results. OK wasn’t quite as many as 1,850,000,000 for AFL but what’s a few million to those of us who know what’s really important!
Ever bought a pair of shoes online?
How many times would you have to return them?
I can buy shoes that range between three sizes, try on twenty pairs before I find a style that is perfect – suits my foot, doesn’t squash the big toe, hurt the bunion or make me feel like I’m walking on a skyscraper.
Love this advertising line shoes – an attitude you can wear! Case closed!
Tho’ not sure what that says about Imelda Marcos with her 2700 pairs of shoes – probably why they called her the Steel Magnolia!
Let’s face it, shoes are so important even Time wrote about them!
I think another reason people love sport is the tribal nature of it.
Whether we’re player or spectating we enjoy the sense of belonging that comes with attachment to a team.
Feeling like you belong is vital for emotional health.
Sport gives us this belonging.
Our teams’ colours, name, jumper, achievements & sometimes even the lack of them. Incredibly, even the generally atrocious team songs add to this experience of belonging.
Sport – it’s tribal.
People love sport.
Not just Australians – it’s worldwide.
I love AFL football cos it adds extra colour & excitement to my world.
This colour provides some light relief from the intensity of day to day living.
Just look at this classic mark by John Gerovich, a West Aussie champion footballer from decades ago.
It’s a wow moment!