Have you ever thought about how you title a sermon or a sermon series?
I’m not talking about brainstorming ideas. I mean, have you thought on a deeper level about why we title a series?
I don’t think many pastors have.
Most churches title their sermons in a way that they think sounds cool.
For example, here at some real series titles that I found today on church websites:
- “Fake News”
OK, now please look at this list and tell me what these sermons are about.
Ready, set, go.
Can you do it? I can’t.
These titles tell us nothing about the message. But hey, they all have a custom-designed sermon graphic and video bumper that looks really, really cool!
We have a problem.
What’s the point of a sermon series title? Is it just to sound cool? Is it just to give direction to awesome graphics for your website and the projector screens?
I would argue that the primary goal of creating a series title should be to get people interested in listening to the sermon.
Instead of just picking an artistic or trendy word, what if we wrote our sermon titles more like a magazine or website writes a headline.
The goal of a headline is to draw people in to read the article, just as the goal of a sermon title should be to draw people in to listen to the message.