We all want a positive response to the content we work so hard to create. Not all positive responses, however, are created equal.
I’m reminded of this David Ogilvy quote from Ogilvy on Advertising:
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. When Aeschines spoke, they said, ‘How well he speaks.’ But when Demosthenes spoke, they said, ‘Let us march against Philip.’”
In other words, if you’re looking for something more than “Great post!” comments, then you’ve got to prompt action. And that means you’ve got to stir something in the audience before they’ll do something.
Now, before we get to that, one easy way to get someone to do something is to simply ask. I’m assuming you’re already using calls to action, but if not, click that last link to read about those first.
Otherwise, let’s focus on what must happen before the ask. What we’re trying to stir is an emotional response.
It’s emotion that moves us to act. In fact, the Latin root for the word emotion means “to move,” because emotions motivate what we do. We don’t necessarily want to make them seethe with anger or burst into tears, though.
The goal is not necessarily to get someone to feel, but rather to want — and to act on that want. Here are several ways to accomplish that.
I’ve recently grown a real appreciation for the role motion graphics play in our Sunday services. There is something about well-designed motion graphics that just help the experience in a way I can’t explain.
Having studied what makes them work well and what doesn’t work during worship, I think it’s worth considering the following principles to get the best from them in worship.
1) Ensure text is readable for worship lyrics
2) Animated, but not distracting
3) Smooth looping
4) Design suits your worship environment
5) Use more than one motion background to suit the speed and feel of the worship song.
Before I show you them, just a reminder. To download some of the motion graphics you will have to subscribe. But it is worth it.
At my last count there are 520 motion graphics on the sites below. But there may be more!
The motions aren’t just for worship. There are welcome slides and countdowns too!
CMG Motion Graphics
My friends at CMG give away a beautiful free motion.
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Recently, the company’s COO Tricia Sciortino wrote an incredible article on creating a thriving workplace culture for Millennials on MillennialMarking.com. I wanted to make sure my audience had this information as well. The following are Tricia’s thoughts:
Leadership guides that provide advice on effectively managing Millennials in today’s workplace often focus on the use of technology. While this is important, as Millennials are famously known as “digital natives,” the focus shouldn’t be as much on the devices and platforms themselves but more on what managers can accomplish with their use. An often overlooked aspect of this is the provision of real-time feedback
Millennials are uniquely focused on feedback, and managers who want to ensure that they connect with these employees need to incorporate a feedback loop into their company culture. After all, a major facet of growing up as a part of this generation is social media and its interconnectedness, a continuous giving and receiving of reactions and responses. As a result, Millennials have come to expect this in every area of their lives. In fact, a recent Gallup report found that Millennials typically need more feedback than their colleagues in other demographics.
One of the benefits of being a veteran in youth ministry, is that you get to look back and reflect. Last week, I had the opportunity to connect with some former students of the church I served ten years ago. It’s cool to see students I knew when they were 16 all grown up, married, and with kids of their own. It also makes me feel old, by the way.
While catching up with two of my students, now married to each other with two kids, we started talking about the impact the youth ministry had had on them. I’m incredibly proud of these two, since they now serve as leaders in the middle school ministry—for the fifth year. I was curious what they had remembered from their time in my ministry that they could now apply to their own leadership.
The small stuff
The small stuff, that’s what they had remembered. Not the big events, the programs, or the sermons I had spent hours preparing (talk about getting a healthy perspective on that one!). They didn’t mention the retreats, which I thought were pretty epic at that time, or the student leadership program they were a part of.
They remembered always being welcome in our home.
They remembered me asking about tests, relationships, sporting events.
They remembered me being there on birthdays, baptisms, graduation.
They remembered backyard bbq’s, dinners at our home, hanging out with me on our ‘coffee shop evenings’ where we opened the youth room just to chill.